nice to meet you
who am I?
Hi, I’m Sarah Huang, a digital marketing professional with a Honours Bachelor of Global Business and Digital Arts from the University of Waterloo. I’m passionate about building brands, telling stories that connect with people, and creating campaigns that spark engagement and real results.
I’ve led multi-channel marketing initiatives, managed influencer and creator programs, and produced creative content across digital, and experiential platforms. From crafting ad copy and directing commercial shoots to optimizing websites and running data-driven campaigns, I love bringing ideas to life from concept to launch.
I’m a quick learner who thrives in fast-paced, collaborative environments and enjoys tackling new challenges. Whether it’s brand storytelling, campaign strategy, or creative execution, I’m driven by curiosity, creativity, and a genuine passion for impactful marketing.
IMPACT & EXPERIENCE
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86% increase
Increased the PNE’s Instagram following by 85.71% over 2 years
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35% increase
Collaborated with partner brands for strategic campaigns resulting in a 35% average increase in post reach
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100+ events
Led end-to-end communications strategy for over 100 TicketLeader events annually, managing pre-sale, on-sale, and key event messaging across email, social media, and website channels
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160,000+ views
Produced multiple viral TikToks and Instagram reels that achieved over 160,000+ organic views per video
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1st Ever
Developed, managed and scaled the first ever content creator program, the first ever promoter program and the first TikTok account for the PNE
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22% increase
Increased PNE’s email open rates by an average of 22% year over year
FUn facts
I don’t have my own dog (yet!), but I love a dog-friendly office
I rarely lose at Connect Four
When I’m not working, you’ll probably find me snowboarding, hiking, or painting custom sneakers
Working in event marketing has come with some unforgettable moments. In the past I have played the “Heads Up” game with Drag Queens, took the BC Lions football team on a roller coaster, taught 7 mascots a synchronized dance and more. I even wrote Sabrina Carpenter a personalized letter and picked out her cake!
I’m fascinated by branding psychology and love exploring why people connect with certain visuals, words, and tones
My motto? To try everything at least once
