Developed and managed the PNE’s first-ever Content Creator Program. Managed over 400 influencers. Built relationships with influencers to generate engaging user-generated content and increase awareness across social platforms. This program generated numerous viral videos that significantly boosted ticket sales and expanded audience reach.

Organized and executed experiential marketing stunts, coordinating creative activations within the community to increase visibility and drive ticket sales.

Directed, filmed, and managed actors to create engaging content for PNE and TicketLeader’s organic social media channels, enhancing storytelling and audience engagement.

Developed and managed the PNE’s first Promoter Program. Created a network of brand ambassadors to drive ticket sales within the community through peer-to-peer promotion, incentivized with a custom rewards system.

Led the design and content management of the Fright Nights website, ensuring critical event information, promotions, and updates were delivered accurately and strategically to support campaign goals and enhance the user experience.

Collaborated with the graphic designer on all digital assets, contributing creative direction to ensure brand consistency and campaign effectiveness.

Designed and sent all public and internal email communications about the event to a total audience of over 80,000 contacts. The emails included key messages such as “Know Before You Go” information, special offers, surveys etc. A/B tested emails for maximum clicks and impact.

Managed the photography and videography team and coordinated photoshoots, ensuring high-quality visual content aligned with campaign needs and timelines.

Worked with partner companies to execute digital and display ads, extending campaign reach across multiple channels.

Managed and updated content playlists for all on-site digital screens, ensuring appropriate and effective messaging was displayed daily.