thundervolt launch
In 2024, I played a key role in launching ThunderVolt, Canada’s fastest electric launch coaster, as part of a high-impact campaign for Playland Amusement Park. With the ride still under construction at the time, the campaign focused on building anticipation and positioning ThunderVolt as a must-experience attraction ahead of its official debut.
Responsibilities
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CREATIVE PRODUCTION - Developed innovative visual solutions to simulate the roller coaster experience. Used a leaf blower to replicate wind force to convey the thrill of the ride
TALENT ACQUISITION - Coordinated an open casting call and managed on-set talent throughout the shoot
INFLUENCER AMPLIFICATION - Delivered each participant’s video and encouraged organic sharing across their social channels, boosting early reach
MULTI-CHANNEL DISTRIBUTION - Final video assets were featured across digital and traditional platforms, including the PNE website, emails, organic social media, digital ads, out-of-home (OOH), TV, and streaming platforms
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Crafted and refined multiple radio scripts for the ThunderVolt Launch Coaster and Playland brand campaigns.
Conceptualized a rocket launch metaphor to dramatize ThunderVolt’s extreme speed and symbolize Playland gearing up for its season, capturing the energy of “blast-off” excitement.
Oversaw voice casting and directed audio revisions to ensure the final spots delivered a high-impact message that fueled anticipation and ticket sales.
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From the initial ThunderVolt launch announcement to the grand opening and post-launch momentum, I developed and executed a comprehensive social media strategy across Facebook, Instagram, X, and LinkedIn. The campaign built anticipation, drove awareness, and sustained engagement across all PNE digital platforms.
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Led the website execution for the ThunderVolt launch, overseeing the announcement and integration across the PNE site. Optimized web content and user flow to drive traffic, boost engagement, and convert visitors into ticket purchasers.
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Developed and executed ThunderVolt launch email campaigns to build anticipation and drive ticket sales. Crafted high-impact subject lines, used engaging visuals, and segmented messaging tailored to audience interests. Sent regular updates to keep the general public, external stakeholders, and internal teams in the loop (pun intended), ensuring consistent communication throughout the launch. Leveraged A/B testing and performance analytics to optimize engagement and maximize campaign impact.
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Managed a team of photographers and videographers to capture dynamic content throughout all stages of the ThunderVolt campaign — from construction and press conferences to the launch event and live ride footage. Developed detailed shot lists tailored to each creator’s individual strengths, ensuring cohesive visual storytelling across all platforms. The resulting content was used across all marketing channels.
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Strategically managed paid media throughout the ThunderVolt campaign by boosting high-performing social content and allocating budget across Meta Ads, Google Ads, and display networks. Optimized ad placements to maximize visibility, engagement, and conversions, maintaining strong campaign momentum from launch through post-opening awareness.
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Developed and executed an exclusive ThunderVolt launch party for content creators and influencers to generate buzz ahead of the public opening. Curated a guest list of top local creators and managed personalized email invitations, ticket coordination, and event logistics. Collaborated cross-departmentally to design an immersive experience featuring themed gifts, custom pins, branded mini donuts, and photo ops—all centered around the first-ever ride experience. The event generated widespread organic coverage across social media, driving significant pre-launch engagement and awareness.
highlights
visual creatives commericial shoot
I was involved in the full production process of the Playland ThunderVolt campaign — from concept to final delivery. Working in collaboration with Arkitek Creative Agency, I helped bring the visual storytelling to life through strategic planning, casting, on-set coordination, and post-production management.
To find authentic, diverse talent, I initiated and executed an open casting call for participants aged 11 to 91. I created the registration form, help to design the casting call graphics, built the website sign-up page, and managed all organic social posts and email campaigns. I also allocated and managed the social ad budget to maximize reach and attract a wide range of applicants.
After reviewing submissions, I shortlisted approximately 50 participants and managed all communications, including email invitations and scheduling. On shoot day, I coordinated sign-ins, prepped participants, organized the shooting order, and worked closely with the Arkitek production team to ensure a seamless filming experience.
To creatively capture the roller coaster thrill, I even contributed the idea of using a leaf blower to simulate the ride’s high-speed rush — an approach that brought authentic reactions and energy to the final footage.
Post-production, I assisted in shortlisting the top 15 final clips and ensured each participant received complimentary Playland tickets and personalized video assets to share on their own channels — further extending campaign reach.
The final commercial assets were showcased across multiple platforms, including the PNE website, digital ads, organic social media, out-of-home (OOH) placements, TV, and streaming platforms, contributing to strong awareness and anticipation for Playland’s launch season.
radio creatives
Crafted and refined multiple radio scripts for the ThunderVolt Launch Coaster and Playland brand campaigns.
Conceptualized a rocket launch metaphor to dramatize ThunderVolt’s extreme speed and symbolize Playland gearing up for its season, capturing the energy of “blast-off” excitement.
Oversaw voice casting and directed audio revisions to ensure the final spots delivered a high-impact message that fueled anticipation and ticket sales.
RESULTS & IMPACT
The ThunderVolt launch was a great success, attracting over 17,000 visitors on opening weekend and driving a 35% increase in thrill ride ticket sales at Playland in 2024. Organic and influencer coverage generated over 1.2 million social media impressions, amplifying excitement and awareness for the ride. Public reviews highlighted the thrill, innovation, and overall experience of ThunderVolt, while the integrated marketing campaign effectively built anticipation, boosted attendance, and established ThunderVolt as one of Playland’s standout attractions.
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17,000+
Visitors on opening weekend
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35%
Increase in Thrill ride ticket sales
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1.2 million +
Social media impressions
